October 10th is World Mental Health Day, a day for all of us to raise awareness of mental health issues and advocate against social stigma. The primary focus for this year’s World Mental Health Day is suicide prevention. Every suicide is a tragedy that affects families and entire communities, and profoundly impacts those left behind.

Worldwide, every 40 seconds, someone dies by suicide. That adds up to close to 800,000 people per year, and doesn’t even include all the people who unsuccessfully attempt to end their lives. That is why the World Health Organization (WHO) is calling for today to be about “40 seconds of action” devoted to suicide prevention. Experts believe that, with the right intervention and help, many suicides can be stopped before they happen.

You can do your part by using your social media platforms to raise awareness of mental health issues and the importance of suicide prevention. You can also encourage your churches, mosques, clubs and organizations to include mental health awareness programming throughout the year. And most importantly, you can lead by example, and make your own mental wellness as big a priority as you make your physical fitness.

For far too long, mental health issues have been ignored, swept under the rug, and deliberately misinterpreted as weakness of character. This needs to stop. Seeking and accepting professional help for your mental well-being takes real strength. So if you need help, please talk to someone.

If you or someone you know is considering suicide, and you live in the United States, the suicide hotline number is 1-800-273-8255. Help is available 24/7/365.